Project Overview

︎ Interactive Prototype Demo

Bike-sharing is booming in China these years. Users just need to download an app on their smartphones, which allows them to locate and unlock a nearby bike. It's a cheap service, with providers charging as little as 15 cents for every 30 minutes.

However, the convenient mode of transportation is not spared from outrageous vandalism. Thousands of bicycles have been damaged. Thus, finding a way to reduce the damage of shared bikes is exceptionally urgent.

After sufficient research and analysis, I tried to apply the psychology method of EMPATHY to solve shared bicycle damage.

The final product, “EMBIKE” is an app that when users register an account, they need to adopt a bicycle that would be used by others. In this way, to prevent their bike from being destroyed, users would take good care of the bicycles they used. Eventually, the damage rate would reduce.

Problem Background

| Challenge

“How to reduce shared bicycles being destroyed?”

Research

To better understand users, I first did some researches. I interviewed 11 different people in Shanghai and asked them questions about how they view this issue, and what do they think are the reasons for this problem. It turns out that people believe the shared bicycles are not their personal effects, which means there is no need to take good care of them.

Concept

| What is Empathy？
“Empathy is the capacity to understand or feel what another person is experiencing from within the other person's frame of reference, i.e., the capacity to place oneself in another's position.”
——Paul S. Bellet, MD; Michael J. Maloney, MD

Feature

Persona& Storyboard

Name: Li Ming
Gender: Male
Age: 28
Occupation: Architect
Residence: Shanghai

I extracted user context and insight from the research phase and created a persona, Li Ming. I focused on the people who choose shared bicycles as a means of transportation to commute between the workplace and home.

Paper Prototype

Low-fidelity Prototype

High-fidelity Prototype

| Sign Up

Before getting a start on riding, users should sign up and adopt a shared bicycle that would be used by others. In this way, to prevent their bike from being destroyed, people would take good care of the bike they used.

Users have different kinds of shared bicycle to choose to adopt, such as general, senior, smart, and super, and this could bring more experience pleasure to users.

| Riding

This section makes copious references to the current shared bicycle product model, but I have added four different kinds of bicycle types for users to choose from. Thus, different target users can easily select various types of bicycles, which could make the user experience more pleasurable.

Also, I have added three different routes, "shortest time, shortest distance and fewest traffic lights," to get to the destination. Users would have more options to choose the way.

| My

In this section, users could get some information about the condition of adopted bicycles, such as damaged parts, damage rate, and some bicycle pictures. And users could know some riding information, such as level, credits, and riding distance.

Moreover, users could look through the trend chart of the last six months' changes in credits, which can inspire them to protect others' bicycles.

Additionally, another exciting part is that users can communicate with people who have used their bicycles. And it is beneficial for people to make some new friends.

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